Porsche quietly raises Taycan prices

How could the Porsche Taycan be improved? Let me count the ways. A bigger backseat would be nice, for one thing, unless they want to kill the rear doors and call it the coupe that it actually is. More trunk space? Great! Oh, and how about a lot more range, since the current 318-mile maximum is downright lame for a six-figure EV these days?

I'll tell you one thing the Taycan didn't need, though:

Higher pricing.

But Porsche went ahead and gave it a price increase for the 2026 model year anyway, without really talking about it — because Porsche, I guess. What, was the Lucid Air not a mind-blowingly better-enough value already? In any case, here's the damage, and when you speak of me, speak well.

Breaking news: A Porsche just got more expensive

Did I mention that the admittedly upgraded 2025 Taycan received an $8,500 price boost relative to the 2024 model? The increases I'm talking about in this article are on top of last year's huge spike, so the price keeps getting too damn higher.

Having noted this fact, let's take a look at how the 2026 Taycan's price hikes break down by version.

Right, so for some reason the decidedly non-turbocharged Taycan Turbo got singled out for a $1,400 injection, which is the single biggest price increase for any 2026 Taycan. The Turbo GT twins take second place with their $1,100 glam-ups, while the rest of the lineup gets a $900 bump across the board.

The same holds true for the Taycan Wagon variants, by the way. The Taycan Turbo Cross Turismo creeps up to $177,700 from $176,300 previously (there's your $1,400 Turbo tariff), while the rest of the Cross Turismo/Sport Turismo crew is now $900 dearer. There's no Turbo GT wagon, hence the lack of $1,100 escalations on the wagon side.

I mean, listen, given that the 2025 Lucid Air Touring delivers 406 miles of range and 0-60 in 3.4 seconds for $77,600 — nearly $23k less than the Taycan's new base MSRP, for which you get 274 miles of range and 0-60 in 4.5 seconds — I have a hard time believing that any price hike for the 2026 Taycan makes sense. What our possibly EV-weary country needed, seemingly, was a price reduction.

But Porsche must think the market can bear it, because those new prices are officially on the books. Feel free to take a look at Porsche's Taycan product page if you want to check my work.

MotorDonkey says

When the market zigs, Porsche zags, at least when it comes to EV pricing. At a time when many EV-makers are struggling to clear last year's inventory off dealer lots, Porsche has made every Taycan variant meaningfully more expensive.

(Editor's Note: "2025" was erroneously included in this article's URL when it initially went live. We redirected the old URL to a new one that is year-agnostic in order to minimize confusion.) ⛐ md